Media Release: Prodigal Son of Singapore Marc Pinto Returns to Brand at the Singapore Tattoo Show 2010

Singapore: January 7 2010, Marc Pinto of Marc Pinto’s Primitive Tattoo announced today that as part of their Primitive Tattoo Studio’s participation at the 2nd Singapore Tattoo Show Marc Pinto will be performing Professional Custom Cauterie Branding Services to visitors to his booth at the show.

“I am excited to be part of the Singapore Tattoo scene once again and to be able to bring my branding services to the Singapore Tattoo Show for the first time. Branding is for people who seek a permanent MARK which is highly individual and in most cases more discreet than a tattoo as no ink is used.” commented Marc Pinto, founder of Marc Pinto Primitive Tattoo Studios.
Marc Pinto and his team of tattoo artists and body piercers will be attending the Singapore Tattoo Show 2010, Jan 8 to 10 Singapore Expo Hall 6B. Please visit their booth C07 to meet the team, get a tattoo, piercing or the ultimate branding MARK from the man himself, Marc Pinto.
About Marc Pinto’s Primitive Tattoo
Established in Perth, WA since 1997 as the first full service Body Modification and Fine Branding studio and the only studio catering to Traditional Hand Tattooing in Australia. NOW OPEN IN 2 LOCATIONS IN SINGAPORE, the outlets are the 1st outside of Perth and are full service Body Modification studios featuring Traditional Hand Tattooing, Professional Body Piercing, Fine Branding, and Bead Implants. For more information please visit: www.marcpinto.com
History of Branding
The word “branding” carries many connotations be it cars, shoes, clothing – but the last one that comes to mind in the 21st century we live in, is what the word originally meant. To brand, is literally to burn. To permanently place a burn mark onto an object.

The application of brands to humans probably started with the Greeks and Romans where slaves were branded on their legs to denote servitude and prevent escape. Through the process of branding, a slave wound hence be bound to the master until he or she was sold to another master in which a new brand would be applied again. In this era, branding a person could thus be seen as an extremely dehumanizing action, reducing the slave to no more than a biological entity akin to a cow.

The brand is also to some people a re-affirmation of their beliefs much like tattoos are due to the irreversibility of the process. Hence the process of pain to achieve the ultimate result may often be perceived as a deeply spiritual one. Branding as part and parcel of spirituality has been longest documented amongst Hindu devotees of the Vaishnava Sect. The branding of Vishnu devotees was known as taapa and is the first in a fivefold process of initiation. The V-shaped strike brand is first heated in a sacrificial fire till it is red-hot before being applied to the devotee’s shoulder. The process represented a purification of the mind, body and sou
Branding in a modern context

The infamous history of branding has not deterred people of the 21st century adorning themselves with various designs using this technique. While the traditional form of branding, known as “strike-branding” by the body modification industry is still practiced, branding techniques have also evolved so as to allow more complex designs.

Yet despite its dark history, people wishing to set themselves apart from the rest of the crowd often seek out branding as a means of adorning their bodies as tattoos gain greater popularity. Apart from being head turners, brands often provide their wearers with an exciting tale to tell about the pain endured to receive the selected design.
Today, branding designs are unique and varied, with people opting for one-off designs that compliment their own style and physique. From traditional tribal to modern contemporary designs, branding offers a different medium in which to adorn one’s body.

With more than 13 years experience, Marc Pinto and his team are passionate about the traditional history of the branding culture and hope to adorn the bodies of their clients with pieces of artwork that will keep the rich history of branding progressing well into the future.
Note: Professional custom cauterie branding services are now also available at Marc Pinto Primitive Tattoo in Singapore.
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